The Ideal Candidate
Our ideal candidate will have a broad range of marketing, public relations, social media and digital experience along with excellent planning, organisational and copywriting skills. Within the marketing team, you’ll be responsible for the delivery of agreed activities across B2B and B2C on-and-offline activities and campaigns, social and digital content, as well as supporting the team to develop and deliver marketing and PR campaigns. Measuring the return on investment of activities and campaigns will be key to you continuing to learn and build on your successes.
You will have experience working in a marketing role, ideally incorporating B2B and B2C activities.
How to Apply
If you think you fit the bill and you’re interested in working with us then please apply by emailing a covering letter and CV, detailing what you will bring to this role to: Head of Personnel at [email protected]
Qualifications and Experience
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The successful candidate will also be able to demonstrate their personal behaviour and approach matches First4lawyers’ values as outlined below:
Quality – We are committed to delivering excellence in everything we do. The quality of our work exceeds expectations.
- You will be driven to deliver, go the extra mile and be open to learning and continual self-development
Professionalism – At First4lawyers we do what we say. We are knowledgeable, organised and efficient and work hard to ensure we go the extra mile for our clients.
- You will be proactive and do what you say. You will be a role model and able to ‘grasp the nettle’
Respect – We value and support our clients and our colleagues and treat everyone with dignity and respect.
- You will openly listen to others and value diversity
Integrity – We work with the utmost integrity and accountability. Our stated values are reflected in our day-to-day behaviours. We set the standards in the industry and we do not cold call.
- You will be open and honest, approachable, fair and reasonable
Client focus – We put the client first. We are passionate about what we do. We are committed to learning about our clients and their businesses so that we can add real value.
- You will value our clients and be able to build effective partnerships
Team work – At First4lawyers we work as one team to deliver excellent results
- You will be collaborative in your approach, share ideas and help colleagues to achieve targets and goals.
Marketing Executive Responsibilities:
B2B marketing
- Support B2B marketing campaigns that include panel law firm retention and recruitment and suggest campaign initiatives
- Conduct market research to support B2B marketing campaigns
- Produce marketing communications and collateral for both online and print campaigns
- Support the creation and delivery of annual industry white paper
- Support delivery of B2B in-person and online events such as conferences, round tables and exhibitions
- Manage and maintain B2B customer relationship management tool as required for B2B marketing campaigns
Social media (B2C and B2B channels)
- Run all First4Laywers social media channels (B2C and B2B) to enhance audience engagement and maintain active social media profiles including Facebook, Twitter, LinkedIn, Instagram and YouTube
- Generate content for social media and actively utilise social media to spread key messages
- Recommend new and innovative ways to employ social media to increase followers and engagement
- Monitoring social comments (daily) to protect the reputation of First4Lawyers online
- Dealing with social media orientated enquiries and passing them to the relevant department
Digital (B2C and B2B websites)
- Produce, edit and curate content articles ensuring themes are creative and relevant
- Identify proactive (calendar hooks / planned events) and reactive (breaking news) opportunities, that provide content to develop articles
- Develop content articles to support SEO performance and ranking
- Identify new content opportunities as relevant for the B2C and B2B websites
- Maintain and update relevant information on the B2C and B2B websites
- Source customer reviews and develop case studies quarterly to be published on the First4Lawyers B2C website
- Manage and deliver video content, where relevant
- Monitoring online comments to protect the reputation of First4Lawyers online
- Monitor and manage Trustpilot reviews (daily), responding to negative feedback and passing reviews to the relevant department. Develop social media content to showcase the service levels First4Lawyers deliver
Public relations
- Support PR campaigns and proactively suggest initiatives that get people talking positively about First4Lawyers to raise overall brand awareness across all media: national, regional, online and social
- Conduct market research to support PR campaigns and use the findings to assist with campaigns and content
- Researching, writing and distributing content and creative campaigns to targeted media
- Being up-to-date on the latest news stories to identify content and PR opportunities
- Building relationships with journalists across B2C media
- Monitor forward features and journalist requests and identify relevant opportunities for First4Lawyers to pitch to
- Daily round up of relevant industry and consumer news that could be useful for the business
Evaluation and reporting
- Evaluate and review digital and social content to make sure the correct mediums and content topics are being used and are effective
- Track digital and social performance and return on investment and prepare weekly, monthly and yearly reports for management to monitor progress
- Monitor and report on competitor digital and social activity and PR campaigns
- Collating and analysing First4Lawyers B2C coverage and return on investment
- Constantly monitor and evaluate social media using a range of tools
- Produce a monthly and yearly social media and content report
- Use Google Analytics to evaluate performance of website content articles
- Constantly monitor and evaluate specific PR campaigns that you are responsible for and the relevant campaign KPI’s
- Creation of weekly and monthly Trustpilot reports for relevant teams
What Happens Next?
If you’re interested in working with us and want to develop your career in an exciting and rewarding environment, please apply by emailing a covering letter and CV, detailing what you will bring to this role to: Head of Personnel at [email protected]
Please note: Due to the volume of applications we receive, if you haven’t heard from us within four weeks, you should assume that you have not been successful on this occasion.
First4Lawyers is an equal opportunities employer and treats applications solely on merit.
