Marketing Executive - First4Lawyers

First4Lawyers have an exciting new opportunity for a Marketing Executive to join our multi-award winning team. With aspirations to become the UK’s number one legal services provider, our newest Marketing Executive will play a crucial role in driving our growth in a creative and engaging way.


Marketing Executive - First4Lawyers

Starting Salary

Up to £30,000 dependent on experience


Full Time


Remote working flexibility, with a requirement to attend the Company’s offices as needed.

Package & Benefits

Our aim is to establish and maintain an employee benefit program that makes a difference to each of our employees' day-to-day lives.

Our benefit package includes: 

  • Competitive starting salary
  • Private healthcare will help you with the cost of visiting your dentist, optician, physiotherapist and other wellbeing costs.
  • Access to interest free travel loans – our interest free loans will help you spread the cost of travel over 12 monthly payments
  • Pension scheme- you’ll be automatically enrolled into our workplace pension scheme and will benefit from an enhanced company contribution
  • Perkbox exclusive discount scheme
  • Annual leave commences at 25 days plus bank holidays
  • Loyalty reward with additional leave for length of service – up to a maximum of 28 days per annum from 1 January 2024
  • Buying or selling holiday scheme
  • Birthday leave – an extra paid day off on your birthday each year
  • Staff social club with regular social events through the year
  • Refer a friend – we offer a cash reward for every new team member you refer who successfully starts in our business

Why join us?

First4Lawyers are a well-known name within the legal services industry, providing an unrivalled service of new business lead generation to legal firms and supporting individual clients accessing legal services across the UK.

As we celebrate our 15th year anniversary it is an exciting time on our journey as we continue with our exciting growth plans to position the business as THE leading choice for consumers whenever they need to access and obtain legal services.

As a result of sustained investment into technology and the ability this has given us to evolve and innovate as we strive to create a truly digital and data first business, we need a creative marketing executive to join the team and contribute to our future success and support our marketing activity across social media and a range of other channels.

We are a business with marketing at the heart of all we offer; working across all digital platforms and TV, the Marketing Team ensures that the company is both heard and visible across all digital platforms, and becomes the number one company for providing lead generation for the legal sector.

Our team of talented marketers are focused on generating top quality leads for our panel of law firms. Our experienced team of legal advisors provide a first-class customer experience, qualifying every lead before putting them in touch with our specialist solicitors who advise on everything from personal injury and medical negligence through to employment issues, conveyancing and contentious civil disputes. Like our customers, each of our people brings their own unique personality. You can expect an outgoing yet professional atmosphere which will enable you to bond quickly with your new work family. We pride ourselves on our friendly and personal approach.

Job location

First4lawyers, Permanent House, 1 Dundas Street, Huddersfield, West Yorkshire, HD1 2HE.
Located in Huddersfield town centre, we are conveniently located close to the motorway network and within walking distance of the railway station meaning we are within easy commuting distance of Leeds, Wakefield, Sheffield, Bradford, Dewsbury, Halifax and Manchester.

Flexible working arrangement.

While this role allows for remote working flexibility, there will be a requirement to attend the Company’s offices as needed.

This position will require occasional travel to various industry conferences and other business events across the whole of the UK.

About the role  

First4Lawyers have an exciting new opportunity for a Marketing Executive to join our multi-award winning team. With aspirations to become the UK’s number one legal services provider, our newest Marketing Executive will play a crucial role in driving our growth in a creative and engaging way.

If you’re an enthusiastic, self-motivated, competent professional with a ‘can-do’ attitude and strong willingness to learn and develop, then you’ll be a great addition to our team.

Our ideal candidate will have a broad range of social media, marketing, digital and public relations experience along with excellent planning, organisational, creative and copywriting skills. Within the marketing team, you’ll be responsible for the delivery of agreed activities across B2B and B2C on-and-offline activities and campaigns, social and digital content, as well as supporting the team to develop and deliver marketing and PR campaigns. Measuring the return on investment of activities and campaigns will be key to you continuing to learn and build on your successes.   

You will have experience working in a marketing role, ideally incorporating B2B and B2C activities.

Skills and Qualifications

Our next Marketing Executive should be someone who shares our drive, can hit the ground running sharing their expertise and creativity. All we ask for is you have the following:




·        Qualifications in relevant Marketing / PR subject would be an advantage, but other demonstrable experience would be considered




·        Strong copywriting skills and a creative flair for creating written content and graphics for social, digital and print

·        Experience of managing multiple social media platforms and social management tool (Agorapulse desirable)

·        Hands on experience of online and print communications and marketing campaigns

·        Demonstrable examples of delivering marketing / PR projects

·        A good understanding of marketing and PR campaign planning and tactical implementation

·        A good level of experience in a similar position, in-house or agency

·        Creative copywriting and creating graphics for social platforms LinkedIn, Twitter & Meta

·        Experience of B2C and B2B marketing in digital environments

·        Experience of using CMS, Umbraco (desirable)

·        Experience of dealing with journalists and the wider media



·        Competent creating graphics to a professional standard

·        Creative copywriting and design skills across online and print

·        Experience of social tools and digital analytics, email applications and automation platforms

·        High degree of accuracy and attention to detail

·        Excellent communication, organisational and interpersonal skills

·        A commercial awareness and the ability to think strategically, innovatively and creatively

·        Good analytical and problem-solving skills

·        Excellent computer and digital skills

·        Experience of using and / or managing customer relationship management (CRM) tools

·        Ability to work to deadlines with strong organisation and time management skills

·        High order of interpersonal skills to gain credibility and maintain positive relationships with team members, managers and external parties

·        Ability to work as part of a team but be able to use initiative and take responsibility for work

·        Ability to work productively and work well under pressure

·        Understanding of GDPR and data management regulations

·        Experience of using Canva and / or Adobe Creative Cloud apps Photoshop, Illustrator and Premiere Pro

·        Understanding of GA4 (desirable)

·        Understanding of Salesforce CRM (desirable)


Your Responsibilities:

As a key member of our Marketing team, you will be responsible for:

B2B Marketing

  • Support B2B marketing campaigns that include panel law firm retention and recruitment and suggest campaign initiatives
  • Conduct market research to support B2B marketing campaigns
  • Produce marketing communications and collateral for both online and print campaigns
  • Copywriting for social, email sequences and landing pages
  • Support the creation and delivery of annual industry White Paper
  • Support the creation and delivery of annual State of the Markey survey
  • Build and distribute quarterly enewsletter, monitoring open rates and CTRs and delivering A/B testing plans
  • Support delivery of B2B in-person and online events such as conferences, round tables and exhibitions
  • Manage and maintain B2B customer relationship management tool as required for B2B marketing campaigns

Social media (B2C and B2B channels)

  • Run all First4Lawyers organic social media channels (B2C and B2B) to enhance audience engagement and maintain active social media profiles including Facebook, Twitter, LinkedIn, Instagram and YouTube
  • Generate written and creative (graphic) content for social media including for our Managing Director’s LinkedIn account and actively utilise social media to spread key messages
  • Management of boosted social posts for Facebook, Twitter and LinkedIn
  • Develop social media content to showcase the service levels First4Lawyers delivers
  • Proactively work with our senior management team encouraging them to engage with LinkedIn content posted on First4Lawyers group and our Managing Director’s account to maximise reach
  • Identify proactive (calendar hooks / planned events) and reactive (breaking news) opportunities, that provide content to post about on social
  • Recommend new and innovative ways to employ social media to increase followers and engagement
  • Monitoring social comments (daily) to protect the reputation of First4Lawyers online
  • Dealing with social media orientated enquiries and passing them to the relevant department

Digital (B2C and B2B websites)

  • Produce, edit and curate content articles for our B2B Join the Panel website ensuring themes are creative and relevant
  • Maintain and update relevant information on the B2B website
  • Source customer reviews and develop case studies quarterly to be published on the First4Lawyers and First4InjuryClaims B2C and B2B websites
  • Manage and deliver video content, where relevant
  • Monitoring online comments to protect the reputation of First4Lawyers online
  • Monitor and manage Trustpilot reviews (daily), responding to negative feedback and passing reviews to the relevant department

Public relations

  • Support PR campaigns and proactively suggest initiatives that get people talking positively about First4Lawyers to raise overall brand awareness across all media: national, regional, online and social
  • Conduct market research to support PR campaigns and use the findings to assist with campaigns and content
  • Researching, writing and distributing content and creative campaigns to targeted media
  • Being up-to-date on the latest news stories to identify content and PR opportunities
  • Daily round up of relevant industry and consumer news that could be useful for the business
  • Sharing 5 star Trustpilot and Google Reviews weekly with relevant teams and delivering internal competition and rewards scheme

Evaluation and reporting

  • Evaluate and review digital and social content to make sure the correct mediums and content topics are being used and are effective
  • Track digital and social performance and return on investment and prepare monthly and yearly social media and content reports for management to monitor progress
  • Monitor and report on competitor digital and social activity and PR campaigns
  • Constantly monitor and evaluate social media using a range of tools
  • Use GA4 to evaluate performance of annual White Paper report and website content articles
  • Constantly monitor and evaluate specific marketing and PR campaigns that you are responsible for and the relevant campaign KPI’s
  • Creation of weekly and monthly Trustpilot and Google Reviews reports for relevant teams


You should champion our values as outlined below:

Quality – We are committed to delivering excellence in everything we do. The quality of our work exceeds expectations.

  • You will be driven to deliver, go the extra mile and be open to learning and continual self-development.

Professionalism – At First4Lawyers we do what we say. We are knowledgeable, organised and efficient and work hard to ensure we go the extra mile for our clients.

  • You will be proactive and do what you say. You will be a role model and able to ‘grasp the nettle’.

Respect – We value and support our clients and our colleagues and treat everyone with dignity and respect.

  • You will listen to others and value diversity.

Integrity – We work with the utmost integrity and accountability. Our stated values are reflected in our day to day behaviours. We set the standards in the industry and we do not cold call.

  • You will be open and honest, approachable, fair and reasonable.

Client focus – We put the client first. We are passionate about what we do. We are committed to learning about our clients and their businesses so that we can add real value.

  • You will value our clients and be able to build effective partnerships.

Team work – At First4Lawyers we work as one team to deliver excellent results.

  • You will be collaborative in your approach, share ideas and help colleagues to achieve targets and goals.

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